A middle grounds between Franchisor and Franchisee
We see a core battle-taking place in the franchise setting and are here to help. Of course the franchisor wants as much data and analytics from the franchisee as possible, however there is a thin line between being helpful and being intrusive. It is important for your franchisees to feel as if they are an entity of their own, and not being strong-armed by headquarters. ERPLY Australia franchise configuration provides peace of mind on both ends of the relationship. Franchisees are given there own instance of ERPLY Australia and no sensitive data shared between franchisees, while at the same time giving the freedom to allow across chain visibility for specified elements, like gift cards or sales promotions for example.
How it works
New technology allows Franchisors to define what items are pushed down to franchisee’s as well as what data is pulled back up to headquarters. This is done using what we like to call a “Master” account. Store owners are then provided their own completely separate ERPLY Australia accounts, which contain built in synchronization tools to the Franchisors “Master” account. Picture updating pricing for a weekend sale at HQ and having it relayed to ALL franchisees within minutes. The revolution has begun.
Promotions, gift cards, loyalty
We understand the pain of rolling out a new marketing campaign across a franchise chain. Old technology and localized platforms require manual work to ensure that all of your locations are ready to accept and redeem your carefully crafted promotional tools. With ERPLY Australia we work closely with your Franchise customers during implementation to define what things are mandatory, optional, or editable for franchisee location. You define the rules, and ERPLY Australia provides the tools for execution. Want to create a few promotional options for next month and make them readily available for all stores? No problem, push down campaigns to all stores in minutes and even give them the freedom to enable/disable them in store.
It is one thing to get franchisees on board with the latest offerings from corporate. It is an entirely separate task to get back the analytics to overview ROI and make smart decisions for the company. ERPLY Australia’s franchise synchronization technology allows Franchisees to define what reports they would like to have from each location, and have this data automatically sent up to the headquarters “Master” ERPLY Australia account. From both ends of the spectrum ERPLY Australia has you covered, and easier than ever before.